
ING BANK
RETAIL - AWARENESS - CASE STUDY
ING, and global financial institution, identified an issue during their inclusivity audit, with the ability for their Deaf employees to easily access beverages at their London HQ.
Company overview
Over 60% of Deaf employees report feeling isolated at work due to communication barriers. Implementing Deaf awareness training can significantly reduce this isolation, fostering a more inclusive and productive workplace.
Facts
20+ Referrals by Companies
3000+ Participants
8 years delivering DA workshops
200+ Workshops delivered
Key Statistics
Identify a solution for improving communications between service personnel and Deaf employees ordering beverages.
ING engaged InSign based on over 8 years of delivering workshops & services, to provide documentation creation and Deaf awareness training to services staff and barristers enabling them to understand basic signs for greetings and ordering off the menu at the ING café offers.
Additionally, staff were also taught how to order a coffee in sign language, once learned to sign, the company gave the coffee for free.
Challenges
Key Results
Translation of Menu into BSL
Written BSL Guides for Staff
Creation of unique training materials
3 Hours of onsite Deaf Awareness training
Ongoing support and maintenace as menu change
Increased awareness and understanding of BSL for UKs aging population
Outcome

Image source: InSignLanguage Ltd 2025
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