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THE REAL BIRTH COMPANY
HEALTHCARE - BSL DOCUMENTATION
The RealBirth Company empowers pregnant women across the UK by providing comprehensive education on labour, birth options, rights and choices. RBC partners with NHS, Private Teachers and UK Universities to ensure pregnant women receive the support they need.
Company overview
Deaf mothers in the UK are twice as likely to report poor communication during maternity care due to lack of BSL support.
Facts
11 Modules translated
1 Year Project delivery target met successfully
4 Cultures represented by a diverce and inclusive team
Key Statistics
The Real Birth Company (RBC) identified a gap in maternity education: Deaf mothers-to-be lacked access to essential information in their native language.
Access to qualified BSL interpreters
Quantity of material
Understanding of subject matter
Complexity of subject matter and the ability to linguistically translate
Cultural relevance
Time to completion
Challenges
Key Results
InSign put together a team of female BSL interpreters, from a diverse background (black, asian, white) to carefully review the existing material, translating scripts from English to BSL. The process was additionally challenging as it required internal linguistic discussions, consistency checks, clarification of medical terminology, division of recording tasks among Deaf translators, and rigorous quality assurance. InSign created and published 11 modules of comprehensive, culturally relevant educational pregnancy information in BSL.
Pregnant Deaf mothers, carers and teachers now have access to critical, educational material in their native language. Looking to the future will continue to expand their support to the Deaf community with new BSL content and AI cabilities.
Outcome
Image source: Canva Elements 2025